On April 12th, Alibaba Cloud announced the release of a new blockchain solution for Tmall Luxury Pavilion Platform to launch the world’s first authenticity tracking function based on blockchain technology.
The program is designed to track the origin and supply chain of luxury goods. It is also the first blockchain-based application use case in the luxury e-commerce area.
With the technical support from Alibaba Cloud blockchain technology, Tmall’s Luxury Pavilion platform will be able to integrate the data of raw material manufacturing, transportation process, and marketing process, then record this information on the blockchain. Every single piece of information will have a unique blockchain “ID card”, with the digital signature and time stamp for consumers to verify.
Customers will be able to track their order by clicking on the “Track button” or scanning the product QR code and the see all information about the order including product origin, customs clearance and other details.
Luxury Pavilion was launched last August and currently boost of over 100,000 active members spending more than 1 million RMB ($159,000) per year. The invite-only platform currently consists of LVMH, Estee Lauder Group, Swatch Group, L’Oreal Group, PVH Group and other global 9 luxury goods groups including Burberry, Baccarat, Bonpoint, Givenchy, Guerlain, Hugo Boss, Hennessy and other 50 world’s top luxury goods brands who has cooperated with Luxury Pavilion to offer their products ranging from clothes, skincare products to watches and luxury cars.
Alibaba Cloud Blockchain Technology
To complete a blockchain project with so many categories requires good comprehensive capability in data processing, resource scheduling, security and accessibility. Alibaba Cloud’s blockchain solution has its unique technical advantages in solving these problems.
Alibaba Cloud has 43 availability zones across 18 regions all over the world. Which is capable to engaging in large-scale blockchain applications.In the main time, hardware encryption at the chip level along with unique identity authentication could provide maximum protection to user’s privacy and security.
Alibaba Cloud’s global cloud computing center and its high-speed reliable enterprise-level network provide a solid infrastructure for building an international blockchain enterprise solution, as well as combining Alibaba Cloud’s advanced artificial intelligence services and professional enterprise service solutions to help further Build and expand the ecosystem of luxury supply chain applications in the near future.
Since October 2017, Alibaba Cloud has launched a series of blockchain solution ranging from traceability, anti-counterfeiting, supply chain finance, copyright certification and digital assets in-order accelerate business innovation.
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